SOFT SAVING: GEN Z’S SHIFT TOWARD PRESENT HAPPINESS

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success adhered to a familiar pattern: gain progressively, conserve aggressively, get a home, and plan for retirement. Yet Gen Z is coming close to money with a fresh viewpoint. Rather than focusing exclusively on long-term accumulation, this generation is focusing on equil